In one on our many projects for the Delaware 87ers we were asked to design a specialty jersey specific for their season ticket holders. Specialty jerseys in the NBA D-League tend to go a little crazy, so we reimagined it as more of a whole team rebrand rather than a one off. We wanted to design something that a fan would want to wear everywhere, not just once.
We can’t wait to see these in person at the first home game of the 2016-17 D-League season.
We loved sneaking a bunch of details into this jersey so the closer you get the more info you get. So at first it just looks like a red jersey. When you get closer you realize there is a star pattern that gradients up subtly. Then even closer you realize that there is the shape of Delaware inside each star. Each jersey is personalized for each season ticket holder.