Our biggest (literally) campaign to date. A full stadium takeover for the Jacksonville Jaguars and their over 50,000 square feet fo scoreboards. Killing two birds with one stone we got the Jaguars more fan engagement (a problem they were having in stadium) and a large, on brand, sponsorship for a Jaguars partner (who happens to be another client of ours)
Every time an opposing team has a field goal attempt, our campaign takes over every screen to try to #CoolTheKicker. That is 2 of the biggest scoreboards in America, 4 “corner boards”, and the ribbon that wraps around the entire building. If successful McGowan’s Heating & Air Conditioning donates $1,000 to local charities. This makes fans get up and cheer and try to “ice” the kicker, but with a McGowan’s flair of COOL to be on brand with their phone number. With one of the best defenses in the NFL we imagine that, that donation number could get pretty high.
We aren’t just activating fans, we aren’t just advertising a client, we are changing football dialect in a city