We at The Barn like to say that we niche in masculine centered design. So, what is more masculine than branding a new brewery.
We were commissioned to fully brand the newest brewery in Delaware. Creating a brewery in place where a 100 year old snuff mill used to be, we knew we were going to have to get industrial in the design of the branding.
We wanted something both rustic and industrial, yet still clean and bold enough to last the test of time…. it wouldn’t hurt if it looked good on merchandise either.
In designing the labels we looked into how people actually hold bottles, and designed them so that the logo was always prominent. Each label has its own color palette that varies with the style of brew. So not only does the average person know what brewery their friend is drinking, they will also know the style as well. A 2016 Graphic Design USA Winner.
Video teaser that had over 37,000 impressions online in only 7 days. This was one of the first parts to our overall marketing strategy for this new brewery.
Our “Now Open” video garnered over 20,000 views in just 24 hours. Not only that, but those 20k views were made with $0 ad spend.