We have a fondness for the minor leagues at The Barn. The marketing directors and owners still need to work for every butt in the seat. Weird mascots, specialty nights, cheap seats, and hustle. The newest craze running through minor league baseball is “local food based alter egos”. The Wilmington Blue Rocks are right in the heart of “The Scrapple Belt”. The weirdest of the breakfast meats, it is made right in Delaware’s backyard, so the name made all of the sense in the world. Though the team loved our concepts and pitch, unfortunately another local team stole this out from under us. Minor League Baseball’s regulations prohibit two teams with the same alter ego so this never came to be, but we love it too much to not show off.
The other grey meat
It’s all about the merchandise sales in alter ego branding (and minor leagues in general)… this hat would have sold better than a egg & Scrapple sandwich on a work site around the greater Philadelphia area.
We love the “Keep Refrigerated” mark on the jersey itself. Along with a little custom USDA stamp with local details.
In true Barn fashion, we didn’t just stop at the logo. We even had a line of t-shirts ready to go, from designs incorporating the team logos, to 1 color giveaway shirts with the Delaware 302 zip code for the event.