We were commissioned to create the brand identity for the newest coworking space in Delaware. A really dense branding, we not only made logo marks, but an overall tone of the space. Pushing a very masculine feel as the space has a connection to the Hagley Museum and the DuPont gun powder mills…. hence the name.
Primary logo design. We wanted a very rustic and gritty feel to the brand while connecting to the DuPont Eleutherian mills into the mark.
A full logo package and design pushed that rustic, gritty feel all the way down into the color scheme. A color we call Corten Steel makes the primary look give an emotional connection to rust, a separation from most coworking spaces in the area that lean towards a feminine design.
An extremely dense branding package which rolled into badges and wall vinyl.
Our most proud piece of the branding might be the guidelines themselves.