Cranberry Sauces - NBC Sports' Thanksgiving Second Feast Face-off
Cranberry Sauces - NBC Sports' Thanksgiving Second Feast Face-off

CRANBERRY SAUCES

Much like the Side Dish Bowl this one seemed to fall into place the fastest. We had to make some tweaks, but the design itself was easy to translate.

LOGO DESIGN

We had to make some adjustments from to hockey for the Cranberry Sauce brand. Removal of the motion streak was a necessity for spacial reasons hockey jerseys have. But the logo with semi transparent nature of cranberry sauce still shines through. Couple that with some deep reds and a shot of hot pink you have yourself a killer logo.

UNIFORMS

The uniform revolved around the “rings” that happen from the canning process. We took that idea and turned them into a simple stripe pattern shown throughout the uniform. It feels very believable. White shoulder yokes cap it off well, but we really love how the stripes run through the body of the jersey as well. With the numbers being little cans themselves. #00 (because thats how long it takes to make)

The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.

Abbie Meadows

Marketing Manager, Columbus Cottonmouths

Results

Our biggest professional re-design to date has also been our largest award winning. The Barn was awarded with a Top 50 New Logos of the Year in 2016. With the Creamer Awards being the top of the top in sports design, them putting us in the same group as teams like the Toronto Maple Leafs is a pretty high honor.Beyond awards for our agency it was wildly successful for the team as well. We all know that sports design is closely related to merchandise sales, and it is even more important in the minors where every dollar counts. We are proud to say that the Cottonmouths merchandise sales were more than double the year they launched the new branding!
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