Potatoes - NBC Sports' Thanksgiving Side Dish Bowl
Potatoes - NBC Sports' Thanksgiving Side Dish Bowl

Potatoes

This design is where we wanted to really push the boundaries of what is phycisally possible in football design. Of course we could put a potato on the side of a helmet, but how could we do more?

LOGO DESIGN

Logo was simple. We knew we had to do a whole potato for simple reasons, but the details that happened while making it would drive the whole design.

UNIFORMS

Originally we had a “vegas” brown jersey with brown accents. Trying to thread the needle for the whole potato so that we represented all the ways they could be made. We all agreed that making it more of a white base to push the idea of mashed potatoes (the most popular potatoes on Thanksgiving) was the right move. Add in custom pattern designs in the numbers and leg stripes and it became more than just a whole jersey, but truly a potato based look.

HELMET & GLOVES

The question became this: “Can we make the whole helmet a baked potato?” We were worried when we pitched the idea to NBC in our initial brief. We definitely thought they would think we were stupid/crazy, but when they came back to us with ‘what if there is a tin-foil pattern as well, as if we wrapped it before we baked it?’… we knew we could have fun with it. But what if we cranked it up even further? What if we made award stickers as potato toppings?!

The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.

Abbie Meadows

Marketing Manager, Columbus Cottonmouths

Results

Our biggest professional re-design to date has also been our largest award winning. The Barn was awarded with a Top 50 New Logos of the Year in 2016. With the Creamer Awards being the top of the top in sports design, them putting us in the same group as teams like the Toronto Maple Leafs is a pretty high honor.Beyond awards for our agency it was wildly successful for the team as well. We all know that sports design is closely related to merchandise sales, and it is even more important in the minors where every dollar counts. We are proud to say that the Cottonmouths merchandise sales were more than double the year they launched the new branding!
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