Pumpkin Pies - NBC Sports' Thanksgiving Side Dish Bowl
Pumpkin Pies - NBC Sports' Thanksgiving Side Dish Bowl

Pumpkin Pies

This brand was a classic case of “trust the process”. It kept getting better with every iteration, all the way to the point when we tried to combine pumpkin pie, with physical a pumpkin/jack-o-lantern.

LOGO DESIGN

Never settle – how can we say pumpkin twice? Combining the idea of Pumpkin Pie and Pumpkin/Jack-o-lantern gave a nice, mean look to the overall silly idea of your team being named after pie.

UNIFORMS

We really started to capitalize on the extension of the brand here. A custom pie crust stripe, and whipped cream numbers and letters made this feel real. Obviously it needs to be orange, but details like using the circular shape of an arm cut into a pie crust, a simple yet complex idea, made this a uniform we can truly believe.

HELMET & GLOVES

We didn’t wan to go crazy with the helmet. We loved the logo, we liked how we added the 2 tone look on the bottom half for some depth. All it needed was that whipped cream stripe on top. T “Titan Stripe” was a nice start, but creating it’s wavy nature was a unique feature we liked. Obviously we needed to make a reference to Pumpkin Spice somewhere in the design and we thought the gloves were the perfect cherry on top.

The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.

Abbie Meadows

Marketing Manager, Columbus Cottonmouths

Results

Our biggest professional re-design to date has also been our largest award winning. The Barn was awarded with a Top 50 New Logos of the Year in 2016. With the Creamer Awards being the top of the top in sports design, them putting us in the same group as teams like the Toronto Maple Leafs is a pretty high honor.Beyond awards for our agency it was wildly successful for the team as well. We all know that sports design is closely related to merchandise sales, and it is even more important in the minors where every dollar counts. We are proud to say that the Cottonmouths merchandise sales were more than double the year they launched the new branding!
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