This brand was a classic case of “trust the process”. It kept getting better with every iteration, all the way to the point when we tried to combine pumpkin pie, with physical a pumpkin/jack-o-lantern.
Never settle – how can we say pumpkin twice? Combining the idea of Pumpkin Pie and Pumpkin/Jack-o-lantern gave a nice, mean look to the overall silly idea of your team being named after pie.
We really started to capitalize on the extension of the brand here. A custom pie crust stripe, and whipped cream numbers and letters made this feel real. Obviously it needs to be orange, but details like using the circular shape of an arm cut into a pie crust, a simple yet complex idea, made this a uniform we can truly believe.
HELMET & GLOVES
We didn’t wan to go crazy with the helmet. We loved the logo, we liked how we added the 2 tone look on the bottom half for some depth. All it needed was that whipped cream stripe on top. T “Titan Stripe” was a nice start, but creating it’s wavy nature was a unique feature we liked. Obviously we needed to make a reference to Pumpkin Spice somewhere in the design and we thought the gloves were the perfect cherry on top.
The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.
Marketing Manager, Columbus Cottonmouths